Smarthinking Inc.
Infinite Hospitality
Every great project starts with a spark. The trick is turning it into something people feel. If you’ve got an asset that needs a reset or a vision ready to grow up, you came to the right place.
This Assembly empowers owners and developers to bring together a bespoke team of experts for every project. Engage one facet or bring several partner companies to the table, the options are limitless as the potential.
This Assembly isn't a firm. It's not a consultancy. It's a hand-picked cadre of people who've been in the trenches, done exceptional work, and know how to make hospitality work.
This Assembly is a curated universe of companies built to elevate your asset. Take a single expert or activate the entire constellation. Real estate. Operations. Culinary. Design. Brand. Every piece stands alone. Together they create velocity. You decide how bold you want to play.
Every company in This Assembly operates independently, with its own leadership, expertise, and purpose. But they bring added value as a team. The common thread? Bashar Wali. Curating, connecting, and guiding the way.
A collection of independent, award-winning companies, each run by people who know this business in their bones. When they come together, the output shifts. It becomes an ecosystem built to elevate hospitality in a way that actually matters. Better for guests. Better for owners.
FPI turns ambition into action and assets into icons. From underwriting and feasibility to development strategy, syndication, and asset management, FPI provides real estate expertise with a hospitality soul. We don't just build hotels. We build enduring value.
Where operations meet emotion. Practice Hospitality manages lifestyle properties with intention, originality, and obsession over every detail. Because great hotels aren't just visited, they're felt.
The most powerful human connections are made over a shared meal. From buzzy restaurants to intimate member clubs, Table & Tribe crafts social spaces that foster community, inspire loyalty and drive profitability.
Design with soul. Andrew Alford Creative blends bold interiors with storytelling to create spaces that seduce, surprise, and stay with you long after checkout.
Not just another hotel. Another is a brand built on meaning, memory, and human connection. It's hospitality that moves people, not just markets.
I'm Bashar Wali. Hotel guy. Culture guy. The never-the-same-hotel-twice guy. Founder of This Assembly.
I've stayed in thousands of hotels around the world, 270 in Manhattan alone. One night each. Not for points. Not for clout. For clarity. For perspective. Because when you've tried, tested, and obsessed to that level, you know what great feels like, what forgettable looks like and precisely why.
I've also built, opened, operated, and rescued hotels of every shape and size. I've done every job in this business - from frying the eggs to raising the capital - served as Chair of the YPO Hospitality Business Network, been a trusted advisor to owners and brands, and guest lectured at top universities. Along the way, I've become a go-to thought leader in our industry.
I don't say this to boast. I say it because when you've walked the walk, you show up differently. What I've learned is simple: Hospitality is not about design, or tech, or lighting.
It's about how people feel. And most places have forgotten that. This Assembly is how we bring it back. I've brought together our industry's top talent with likeminded perspective to serve you. Have your people call my people.
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